Hershey's Acquisition of Amplify Snack Brands

Case Code: BSTR552
Case Length: 11 Pages
Period: 2015-2017
Pub Date: 2018
Teaching Note: Available

Price: Rs.200
Organization: The Hershey Company
Industry: Confectionary Industry
Countries: US
Themes: Strategic Management, Consumer Behavior

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

On December 18, 2017, The Hershey Company (Hershey) acquired Amplify Snack Brands, Inc. (Amplify) for US$ 1.6 billion. Michele Buck (Buck), who became the CEO of Hershey in March 2017, was the main driving force behind the deal and the acquisition was the first big initiative led by her....

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